{"title":"John Frieda - Blonde Maintenance","description":"","products":[{"product_id":"john-frieda-highlight-activating-shampoo-for-blondes","title":"Sheer Blonde® Highlight Activating Brightening Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Our Highlight Activating Shampoo for Blondes reactivates dull, faded highlights and balayage for natural-looking blonde. With light reflectors and Avocado Oil, this shampoo removes dulling residue and instantly brightens every strand to reveal your full spectrum of shimmering blonde. Whether your highlights have been put there by the salon or naturally by the sun, our shampoo gently reinvigorates blonde for highlights that pop. Non-color depositing and safe for use on natural and color-treated hair, plus highlights, balayage, and lowlights. Cruelty-free and free of phthalates.\"}' data-sheets-userformat='{\"2\":4929,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-mce-fragment=\"1\"\u003eOur Highlight Activating Shampoo for Blondes reactivates dull, faded highlights and balayage for natural-looking blonde. With light reflectors and Avocado Oil, this shampoo removes dulling residue and instantly brightens every strand to reveal your full spectrum of shimmering blonde. Whether your highlights have been put there by the salon or naturally by the sun, our shampoo gently reinvigorates blonde for highlights that pop. Non-colour depositing and safe for use on natural and colour-treated hair, plus highlights, balayage, and lowlights. Cruelty-free and free of phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45401725108500,"sku":"717226506116","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/114750417_JF_SB_SH_FOP_250ml_CA_117759.png?v=1774966570"},{"product_id":"john-frieda-highlight-activating-conditioner-for-blondes","title":"Sheer Blonde® Highlight Activating Brightening Conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Our Highlight Activating Conditioner for Blondes moisturizes and reactivates dull, faded highlights and balayage for soft, natural-looking blonde. With light reflectors and Avocado Oil, this conditioner gently moisturizes and instantly brightens every strand to reveal your full spectrum of shimmering blonde. Whether your highlights have been put there by the salon or naturally by the sun, our nourishing conditioner gently reinvigorates blonde for multi-dimensional highlights that pop. Non-color depositing and safe for use on natural and color-treated hair, plus highlights, balayage, and lowlights. Cruelty-free and free of phthalates.\"}' data-sheets-userformat='{\"2\":4929,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-mce-fragment=\"1\"\u003eOur Highlight Activating Conditioner for Blondes moisturizes and reactivates dull, faded highlights and balayage for soft, natural-looking blonde. With light reflectors and Avocado Oil, this conditioner gently moisturizes and instantly brightens every strand to reveal your full spectrum of shimmering blonde. Whether your highlights have been put there by the salon or naturally by the sun, our nourishing conditioner gently reinvigorates blonde for multi-dimensional highlights that pop. Non-colour depositing and safe for use on natural and colour-treated hair, plus highlights, balayage, and lowlights. Cruelty-free and free of phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45401725141268,"sku":"717226506130","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/114810418_JF_SB_CND_FOP_250ml_CA_117759.png?v=1774966490"},{"product_id":"john-frieda-go-blonder-lightening-spray","title":"Go Blonder® Lightening Spray","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value=\"{\" in=\"\" data-sheets-userformat='{\"2\":13121,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\",\"16\":11}' data-mce-fragment=\"1\" summer=\"\" worth=\"\" of=\"\" sunshine=\"\" a=\"\" bottle=\"\" create=\"\" lighter=\"\" blonde=\"\" or=\"\" blend=\"\" away=\"\" dark=\"\" roots=\"\" up=\"\" to=\"\" two=\"\" shades=\"\" with=\"\" go=\"\" blonder=\"\" lightening=\"\" spray=\"\" our=\"\" exclusive=\"\" formula=\"\" blondemend=\"\" technology=\"\" and=\"\" citrus=\"\" extract=\"\" works=\"\" heat=\"\" tools=\"\" gradually=\"\" lighten=\"\" uses=\"\" cruelty-free=\"\" free=\"\" phthalates=\"\"\u003eA summer's worth of sunshine in a bottle! Create lighter blonde or blend away dark roots up to two shades lighter with Go Blonder® Lightening Spray. Our exclusive formula with BlondeMend Technology and Citrus Extract works with heat tools to gradually lighten in 3-5 uses. Cruelty-free and free of phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"105 ML","offer_id":45401725370644,"sku":"717226286841","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/286840301_JF_GB_SPRY_FOP_105mL_CA_117763.png?v=1774966388"},{"product_id":"john-frieda-go-blonder-lightening-shampoo","title":"Sheer Blonde® Go Blonder® Lightening Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-userformat='{\"2\":13121,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"See lighter, natural-looking blonde without the damage of permanent hair color! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Shampoo gradually lightens and restores hair fibers when used with Go Blonder® Lightening Conditioner. Safe for use on natural and color-treated hair and on highlights and lowlights. Non-color depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.\"}' data-mce-fragment=\"1\"\u003eSee lighter, natural-looking blonde without the damage of permanent hair colour! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Shampoo gradually lightens and restores hair \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"jsx-1045662379 change-context added\" data-mce-fragment=\"1\"\u003efibres\u003c\/span\u003e\u003cspan class=\"jsx-1045662379 change-context\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e when used with Go Blonder® Lightening Conditioner. Safe for use on natural and colour-treated hair and on highlights and lowlights. Non-colour depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45401725403412,"sku":"717226151248","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/151240412_JF_GB_SH_FOP_250ml_CA_117763.png?v=1774966279"},{"product_id":"john-frieda-go-blonder-lightening-conditioner","title":"Sheer Blonde® Go Blonder® Lightening Conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Hydrate and illuminate sun-kissed blonde! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Conditioner moisturizes and restores hair fibers so hair is blonder and stronger when used with Go Blonder® Lightening Shampoo. Safe for use on natural and color-treated hair and on highlights and lowlights. Non-color depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.\"}' data-sheets-userformat='{\"2\":13121,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\",\"16\":11}' data-mce-fragment=\"1\"\u003eHydrate and illuminate sun-kissed blonde! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Conditioner moisturizes and restores hair fibers so hair is blonder and stronger when used with Go Blonder® Lightening Shampoo. Safe for use on natural and colour-treated hair and on highlights and lowlights. Non-colour depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":45401725468948,"sku":"717226151255","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/151250413_JF_GB_CND_FOP_250ml_CA_11776.png?v=1774966200"},{"product_id":"john-frieda-violet-crush-for-blondes-shampoo","title":"Violet Crush® Purple Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle data-mce-fragment=\"1\" type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":4929,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Our Violet Crush® Purple Shampoo for Blondes with crushed violet pigments crushes brassy tones for cooler, brighter blonde in one use. With crushed violet pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Safe for use on natural, color-treated, and platinum blonde. Cruelty-free, SLS\/SLES sulfate-free, peroxide-free, ammonia-free, and free of parabens and phthalates.\"}'\u003eOur Violet Crush® Purple Shampoo for Blondes with crushed violet pigments crushes brassy tones for cooler, brighter blonde in one use. With crushed violet pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Safe for use on natural, colour-treated, and platinum blonde. Cruelty-free, SLS\/SLES sulfate-free, peroxide-free, ammonia-free, and free of parabens and phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45401736970516,"sku":"717226151262","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/151260418_JF_VC_SH_FOP_250ml_CA_117760.png?v=1774967340"},{"product_id":"john-frieda-violet-crush-for-blondes-conditioner","title":"Violet Crush® Purple Conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Our Violet Crush® Purple Conditioner for Blondes with crushed violet pigments nourishes, hydrates, and moisturizes bright, beautiful blonde. Safe for use on natural, color-treated, and platinum blonde. Cruelty-free, SLS\/SLES sulfate-free, peroxide-free, ammonia-free, and free of parabens and phthalates.\"}' data-sheets-userformat='{\"2\":4929,\"3\":{\"1\":0},\"9\":0,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-mce-fragment=\"1\"\u003eOur Violet Crush® Purple Conditioner for Blondes with crushed violet pigments nourishes, hydrates, and moisturizes bright, beautiful blonde. Safe for use on natural, colour-treated, and platinum blonde. Cruelty-free, SLS\/SLES sulfate-free, peroxide-free, ammonia-free, and free of parabens and phthalates.\u003c\/span\u003e\u003cbr\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45401737003284,"sku":"717226151279","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/151270417_JF_VC_CND_FOP_250ml_CA_117760.png?v=1774967270"},{"product_id":"john-frieda-violet-crush-intense-purple-shampoo","title":"Violet Crush Intense Purple Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Knock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair.\"}' data-sheets-userformat='{\"2\":899,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":14277081},\"10\":1,\"11\":4,\"12\":0}' data-mce-fragment=\"1\"\u003eKnock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair.\u003c\/span\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":45948185641236,"sku":"717226263415","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/263410404_JF_VC_INTS_SH_FOP_250ml_CA_117760.png?v=1774967181"},{"product_id":"john-frieda-beach-blonde-sea-waves-salt-spray","title":"Beach Blonde Sea Waves Salt Spray","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-value=\"{\" natural beachy waves try john frieda beach blonde sea salt spray. formulated with this gently-scented spray leave-in non-drying formula creates and increases grip texture for a ripple effect. subtle volume fullness effortless matte-textured style. make beautiful hair vibe. great all types shades including colour-treated hair. data-sheets-userformat='{\"2\":899,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":14277081},\"10\":1,\"11\":4,\"12\":0}' data-mce-fragment=\"1\"\u003eFor natural, beachy waves, try John Frieda Beach Blonde Sea Waves Salt Spray. Formulated with Sea Salt, this gently-scented spray's leave-in, non-drying formula creates natural waves and increases grip and texture for a ripple effect. Spray for subtle volume and fullness, and effortless, matte-textured style. Make waves with beautiful blonde hair and a natural beach vibe. Great for all hair types and shades, including colour-treated hair. \u003c\/span\u003e","brand":"John Frieda","offers":[{"title":"150 ML","offer_id":45948255109396,"sku":"717226212765","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/212760302_303_JF_BB_SeaWaves_Spray_FOP_150mL_CA_29765.png?v=1774962421"},{"product_id":"john-frieda-blonde-repair-bond-building-shampoo","title":"Blonde+ Repair Shampoo","description":"Achieve your best blonde without compromise. No more trade-offs between colour and healthy hair. Our Blonde+ Repair Bond Building Shampoo is the second step in our system, to help repair the signs of damage caused by colouring, bleaching and heat styling, for healthier, blonde hair. Inspired by salons and powered by science, this is our strongest blonde repair yet, leaving hair 2 x stronger and 2 x brighter* after just one use. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCreated specifically for the needs of blonde hair damaged from lightening, the Blonde+ Repair Bond Building Shampoo contains a patent-pending Bond Building Plex technology, which repairs, strengthens and nourishes hair, and protects from future damage.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e*using line usage vs a non-conditioning shampoo\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":47295706988820,"sku":"717226291968","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/291960401_JF_BP_RSBB_Shp_FOP_250ml_CA_Tube_124791.png?v=1774962936"},{"product_id":"john-frieda-blonde-repair-bond-building-conditioner","title":"Blonde+ Repair Conditioner","description":"Achieve your best blonde without compromise. No more trade-offs between colour and healthy hair. Our Blonde+ Repair Bond Building Conditioner is the third and final step in our 3 step system, to help repair the signs of damage caused by colouring, bleaching and heat styling, for healthier, blonde hair. Inspired by salons and powered by science, this is our strongest blonde repair yet, leaving hair 2 x stronger and 2 x brighter* after just one use.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCreated specifically for the needs of blonde hair damaged from lightening, the Blonde+ Repair Bond Building Conditioner contains a patent-pending Bond Building Plex technology, which repairs, strengthens and nourishes hair, and protects from future damage.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen following our Blonde+ Repair System, and using the Bond Building Pre-Shampoo Treatment, Bond Building Shampoo and Bond Building Conditioner together, blonde hair is dramatically repaired and 2 x brighter in one use* and 2 x stronger in just one minute**\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e*using line usage vs a non-conditioning shampoo\u003cbr data-mce-fragment=\"1\"\u003e** visible damage repair with Pre-Shampoo Treatment use\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e","brand":"John Frieda","offers":[{"title":"250 ML","offer_id":47295730647316,"sku":"717226291999","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/291990401_JF_BP_RSBB_Cnd_FOP_250ml_CA_Tube_124792.png?v=1774962845"},{"product_id":"john-frieda-blonde-repair-pre-shampoo-treatment","title":"Blonde+ Repair Pre-Shampoo Treatment","description":"Achieve your best blonde without compromise. No more trade-offs between colour and healthy hair. Our Blonde+ Repair Pre-Shampoo Treatment is the first step in our 3-step system. It strengthens hair and visibly repairs damage caused by colouring, bleaching and heat styling, for 2 x stronger hair in just one minute** Inspired by salons and powered by science, this is our strongest blonde repair yet, repairing hair whilst protecting against future damage, for healthier 2 x brighter* blonde hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCreated specifically for the needs of blonde hair damaged from lightening, the Blonde+ Repair Pre-Shampoo Treatment contains a patent-pending Bond Building Plex. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e*using shampoo \u0026amp; conditioner together vs. a non-conditioning shampoo\u003cbr data-mce-fragment=\"1\"\u003e**visible damage repair with Pre-Shampoo Treatment use\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e","brand":"John Frieda","offers":[{"title":"100 ML","offer_id":47295739658516,"sku":"717226292019","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/JF_BP_Treatment_100mL_CA_96907.jpg?v=1704721962"},{"product_id":"john-frieda-blonde-gold-spun-silk-illuminating-water","title":"Blonde Gold Spun Silk Illuminating Water","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eThe Blonde Gold Spun Silk Illuminating Water is a lightweight hair treatment that delivers ‘salon fresh’ silky smooth hair and is tailored for your blonde hair needs. Perfect for blonde hair damaged from lightening, it illuminates for a brighter blonde and gives your hair glossy shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eThis transformative lamellar water technology activates at the touch of water, evenly coating each strand for silk hair in seconds.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"John Frieda","offers":[{"title":"200 ML","offer_id":50140496986388,"sku":"717226295621","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/295620300_JF_B_GSSIW_CA_200mL_113460.png?v=1774962717"},{"product_id":"violet-crush-purple-toning-mask","title":"Violet Crush Masque","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe platinum treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003eThis intensive purple hair mask neutralises brassy tones* instantly, restoring salon-level coolness and protecting strands against future breakage***. Infused with potent Crushed Violet Pigments and fortifying Pro-Vitamin B5, its deeply hydrating formula is the fastest way to luminous, platinum blonde that looks and feels brand new.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":52316754641172,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/files\/279470302_JF_VC_PTM_FOP_250ml_CA_Jar_117760.png?v=1775161722"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/0886\/1460\/collections\/JF_UF_eComm_DTC_solid-BG-black_75920413-e363-40e3-9637-66e3749aa3b7.png?v=1766158033","url":"https:\/\/kao-ccb-ca.myshopify.com\/collections\/john-frieda-blonde-maintenance.oembed","provider":"Kao Family of Brands Canada","version":"1.0","type":"link"}